The corn maze at Vesperman Farms came about because of the sesquicentennial.
The very first corn maze that Kyle is aware of was in East Central Pennsylvania back in 1993. Five years later, in 1998, corn mazes came to Wisconsin in the form of Wisconsin. For the state's 150-year celebration, a farm in Janesville offered a maze in the shape of our cheesehead state. There was no pumpkin patch or activities or food accompanying this first maze, but the novelty of it attracted 50,000 people.
And this got Kyle thinking. At that time, he was selling pumpkins in Lancaster, but was already having ideas to bring a bigger version of his hobby 4H project back to the farm.
A New Idea Crops Up
Back in the 90's and early 2000's, farms like ours were very basic. They had pumpkin patches - and sometimes wagon rides to them - where you could buy pumpkins. Orchards sold apples. And maybe there were some jams and jellies and even some apple cider to purchase while you were there. At that time, "farm tourism" was a wholesomely new concept and people in the biz were just beginning to form ideas for activities, food options, and big attractions like corn mazes.
So in 2002, with the mutterings of this farm tourism concept developing, Kyle visited a couple of farms to look into the idea of moving his pumpkins back to the farm. He started to really like the idea of a "farm destination," so we opened for our first season on the farm that fall. The first year was just "take a ride to the pumpkin patch" and little else, but the plans for the life-sized twists and turns in the corn maze were in place for the next year.
Mazed and Confused
Now, I didn't know this, but even 20 years ago there were companies that designed corn mazes. And when Kyle decided to forge ahead with the maze idea, he really swung for the fences. He didn't hire just any maze designer - he hired the guy who designed the very first corn maze, a man who has set multiple Guinness world records and is world-renowned for his craft, England-based designer Adrian Fisher.
Keep in mind that Kyle was 20 years old, a junior in college at this point, just starting out his business, trying to keep up with classes and life. I mean, he's basically still a kid. And he calls a world-renowned designer to help a tiny up-start farm in Southwest Wisconsin add a maze.
So one day Kyle was in class and his phone rang. And he could tell it was a call from Europe but he couldn't answer - he was in class. He checked the voicemail after and it was Adrian Fisher, telling him that he'd love to do a corn maze for the farm. And Kyle called him back and they started work.
I asked, "Kyle, how did you get the nerve to call this guy up and negotiate terms and work with designers and do all these very adult things when you were still at the point where you wouldn't even answer your phone for a big business opportunity while you were in class!?" And he responded with great simplicity - for this is Kyle after all - "Anything worth doing is never simple. I wanted people to really be wowed by the maze."
After phone calls and emails over the ocean, the company delivered their design: a giant Jack-o-Lantern. Then Kyle, his parents, and his friend Matt spent four days and about 70 hours on the 5-acre plot cutting out the pathways, taking this concept design....
...to this backbreaking labor....
...and finally to this reality.
A Field of Ears
For the first five years, Fisher and his company designed the corn maze at the farm. And for those first five years, Kyle and his friends cut out the rows to bring it to life. After Fisher stopped working in the U.S., Kyle began working with the MAiZE company out of Utah and hired another company (again, I did not know companies like this existed) that specializes in cutting maze designs to shape the rows.
In the second or third year, Kyle also began designing and cutting a mini maze for kiddos and school groups. This process is a little less exact than the main event, but no less fun!
Come Ear Often?
It takes most people an hour or two to navigate the winding rows of the corn maze at Vesperman Farms. But for those involved in bringing this unique experience to the public, it's a year-long effort of creativity, watching the weather, agricultural know-how, and, yeah, a lot of passion.
The maze has taken a variety of forms in the last 15 years. From the first Jack-o-Lantern, it's been a crop circle, a big catfish, a steamboat, a flag and eagle, farm sceneries, and a scarecrow. Every year has brought different challenges and experiences to both the people responsible for the maze and for the people enjoying the fruits of this particular harvest.
For almost everyone, the maze fulfills a need for odd diversions or for simpler pleasures. Ann Dolan, a retired teacher who guides our school groups through the mini maze, believes that a corn maze represents a challenge and a joy to people who participate. "The kids love to make decisions and problem solve. They feel so accomplished when they make it through to the end," she says.
The maze - as with everything we do - is also about spending time on the farm. Navigating through the maze isn't just a walk through the cornfield. It's about sharing ideas and thoughts with your companions; about going down the wrong path and laughing about it; and it's about your relationships, with each other, with us, and with the farm. To us, the maze is really just another way people can enjoy life on the farm.
This year's corn maze is already cut and shaping up for you fall goers, and as always, we're counting the days until we open it up for the public. This year we'll send you off into the maze with some well wishes from Ann, who always tells her school group kids before they enter:
We enjoyed getting to know you guys. And we really want you to know that. You know...in case we never see you again.
Fun on the farm...in blog form!